Experience — Carin Mazaira

Work Experience

Marketing Manager (2024 - Present)

Drive growth in awareness of Leica lidar scanning solutions within the Media & Entertainment segment by creating targeted campaigns and strategic content plans.
Plan and execute digital marketing activities, direct email campaigns, SEO/SEM, digital advertising, email nurturing, and social media together with internal and external partners
Define and create marketing plans based on strategic marketing and segmentation, identifying relevant target audiences, profiles and needs
Plan, host and attend events, fairs and exhibitions to grow presence of the Leica Geosystems brand

US Marketing Manager (2022 - 2024)

Developed and managed all US marketing plans leveraging content, emails, events, social media, company website, partnerships and various other channels appropriately for our audiences
Worked with external vendors to supplement our marketing efforts with tradeshows and events execution as well as asset creation for productions, events and product launches
Led team collaboration and cross-functional communication for US initiatives making sure stakeholders are aligned and briefed, as well as providing feedback when needed
Managed and maintained the marketing calendar for the Americas while ensuring that projects and activations are delivered in a timely manner and hitting key performance indicators

Outreach Communications Specialist, Contractor (2022)

Collaborated closely with internal stakeholders and cross-functional teams across Creative Technologies, Post Management, Dubbing, VFX/Virtual Production and Production globally to execute internal and external marketing and communications initiatives
Aided in presentation preparation for internal and external subject matter experts, reviewing content, securing IP, and briefing speakers
Led the globalization of all materials used, including invitations, presentation materials, videos, and recorded industry events
Evaluated and fulfilled incoming marketing, promotional and awards-related requests from talent, industry organizations, press and Post/Dubbing/VFX/Technology vendors

Marketing Project Manager (2019 - 2022)

Oversee all marketing initiatives, including in-store displays, social media, trade shows, digital advertising campaigns, email marketing and retail partnerships
Organized campaign launches for 2 capsule collections and 3 seasonal collections for an estimated revenue of $17.5M
Build brand awareness through data-driven influencer marketing, events and campaigns
Supervise marketing team output and $3.5M budget to ensure objectives are successfully met
Develop relationships with creative agencies and discover new partnership opportunities
Centralize and manage master calendar of marketing activities and promotions

Digital Producer (2017 - 2019)

Worked with studios, such as Sony, Paramount, Warner Bros and A24, on all phases of digital production, including creative development, campaign launch and post-campaign analysis
Launched 190 movie websites bringing in a revenue of $1.6M and nearly 100M page views
Led client communications while managing tasks and feedback with internal stakeholders
Directed site development by using knowledge of creative software and programing languages
Coordinated with international London team to ensure projects are optimized on a local level

Internal Communications and Events Manager (2015 - 2016)

Organized and moderated the global marketing team presentations and internal brainstorms
Oversaw PR for fashion & beauty sites and collaborated with PR agency for publicity/events
Planned & executed events while managing budgets of up to $20,000 for up to 100 attendees
Designed, maintained, and delivered the quarterly e-newsletter sent to 400+ employees

Office Manager/Executive Assistant to CRO (2014 - 2016)

Executive Assistant to Chief Revenue Officer in charge of the sales and marketing departments
Decreased expenditures 15% by building vendor relations & standardizing ordering procedures
Prepared and proofed briefing materials, sales reports, and decks for executive meetings

Brand Strategist (2020)

Worked with Dr. Dhir to develop a name and tagline for his new cosmetic center in Beverly Hills
Performed competitive analysis in the cosmetics arena and provided valuable insights
Developed a logo strategy for the designer, including color scheme, font style, and overall direction

Marketing Strategist (2010 - 2017)

Developed and implemented experiential marketing strategies to drive traffic at trade shows
Planned and coordinated the annual company conference for 80+ international sales agents
Analyzed consumer and industry trends in the eyewear to develop and improve domestic brand strategy

Brand Strategist (2017)

Advised on methods for building brand awareness for an e-commerce consumer insights startup by performing in-depth research on the market and potential client base
Managed business development and growth strategies with specific ROI goals

Marketing Strategist (2017)

Advised the Telefónica team on how to generate profit from discontinued products by implementing circular economy tactics into their current business model
Managed a team of five in the creation process by using the design thinking methodology
Researched the telecoms industry and Telefónica in depth to understand the company’s positioning, competitive landscape and product offerings to determine areas of improvement
Recommended solutions for increasing profit and improving the usage of unused assets in order to obtain network optimization

PR Consultant (2014)

Managed public relations and client partnerships for Laneige, a Korean beauty skincare brand
Strategized recommendations to grow the brand through digital and experiential initiatives
Created a system for organizing and managing press samples and influencer seeding

MBA - Concentration in Marketing and Management
Madrid, Spain - July 2017

Professional Certificate - International Business
Singapore, Singapore - May 2017

B.S. - Majors: Psychology, Communications / Minor: Marketing
Miami, Florida - May 2013

Professional Certificate - International Business
Salamanca, Spain - August 2008